Ah, change...isn't it wonderful?
Yes, we're attempting to increase revenue. Site income is not huge by any means, but it's down 50% from a year ago due to lost advertisers up top. It still covers the bills, but I've had to accept that C-Brats income will not be able to fund my new retirement Tomcat. That's right...I've come to the troubling conclusion, that I'll likely have to go with a used one.
First up - the front page location was chosen after quite a bit of consideration. The front page gets a ton of exposure, as our stats show virtually everyone hits it first. So, it's the ideal place for a big, bold ad that virtually everyone will notice. Advertisers obviously love this, and pay accordingly.
From our users' standpoint though, this location is comparatively non-intrusive. While most everyone lands on the home page initially, they quickly move off into the forums and/or photo albums, where things get back to "normal" - only the ads up top.
While the front page ad is currently being fed via Google Adsense, our plans are to market this spot directly to boating advertisers as we've done up top. As with the ads up top, we'll have a very limited number of slots available - so if we sell them out to direct advertisers, the Google ads will be completely replaced in that area. Speaking of which - yes, I'm aware an occasional ad for questionable sites slips through...I'll be fining tuning things such that certain categories don't get served up.
RE the front page ads pushing down the "Recent Photos" links from where it was before - you have two options, both of which have already been mentioned. Scroll down, or install an ad blocker.
That's right...I'm not about to discourage the use of browser ad blockers around here, as I use them myself. That being said - I do make use of my ad blocker's ability to whitelist specific sites, allowing ads wherever I choose to see them. Some sites show targeted ads I'm interested in, so they get allowed. Other sites provide great info for free, and don't inundate me with tons of flashy annoyances - so I've no problem allowing the operators to make a few $$ for their efforts.
Any other comments/complaints, feel free to air them here.