OK, this is a friend of a coworker story, so I can't really vouch for the truth value. I was talking about this subject with a fellow I work with earlier this week, although I was talking about used SUV's. He told me a friend of his at church had just purchased a new Ford F-150, crew cab, King Ranch Edition (which is the height of pickup fashion here in Texas) from one of the dealers in the northwest Houston suburbs. The sticker was $43K and change. and he bought it for $23K. I'm personally not into fancy trucks, but that sounded pretty good to me. Houston (well really Harris County, Texas) is the pickup truck center of the universe based on vehicle registrations. If they're dealing here, I'd think they must be just giving them away elsewhere.
Mike